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Minimum Advertised Pricing Policy/Agreement (United States)

Effective January 1, 2021 with automatic yearly renewal, a Minimum Advertised Price (MAP) on all U-tec products will be in effect.

U-tec manufactures and distributes Ultraloq whole-home smart lock system. (“Products”). U-tec products comply with strict demands to quality, safety, and documentation and are the result of a significant investment by U-tec in research and development to ensure its products are of the highest quality and comply with regulatory requirements.

U-tec has been building a brand of strong recognition and a high perceived value. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have a dramatic effect of diminishing or detracting from the perceived value of Ultraloq brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if U-tec agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions.

The MAP policy shall work under the following guidelines:

  1. The Minimum Advertised Price
    Model # Color MAP UPC
    Ultraloq Smart Deadbolt


    Black with Satin Nickel
    $249 850021446079
    Satin Nickel
    $179 850021446239


    Black $179 850021446222


    Black with Satin Nickel $179.00 850770008320
    U-BOLT-PRO-UB01 Black with Satin Nickel $199.00 850770008382
    U-BOLT-SN Satin Nickel $99.00 850770008221
    U-BOLT-BK Black $99.00 850770008351
    U-BOLT-SN-UB01 Satin Nickel $129.00 850770008337
    U-BOLT-BK-UB01 Black $129.00 850770008344
    Ultraloq Two Point Smart Deadbolt
    COMBO-SN Satin Nickel $349.00 850770008238
    COMBO-BK Black $349.00 850770008245
    COMBO-SN-UB01 Satin Nickel $379.00 850770008252
    COMBO-BK-UB01 Black $379.00 850770008269
    Ultraloq Smart Lever


    Satin Nickel $179.00 850770008672


    Satin Nickel $199.00 850770008450


    Satin Nickel $179.00 850770008580
    UL3-BT-2NDGEN-BK Black $179.00
    UL3-BT-2NDGEN-SN-UB01 Satin Nickel $199.00 850770008535
    UL3-BT-2NDGEN-BK-UB01 Black $199.00 850770008528
    UL1-SN Satin Nickel $249.00 850770008061
    UL1-BK Aged Bronze $249.00 850770008085
    UL1-SN-UB01 Satin Nickel $279.00 850770008153
    UL1-BK-UB01 Black $279.00 850770008146
    Ultraloq Multi-Point Smart Lock
    UL300-BK-UB01 Black $499.00 850770008399
    BRIDGE-UB01 White $49.00 850770008078
    AUTOBOLT-SN Satin Nickel $99.00 850770008108
    AUTOBOLT-BK Black $99.00 850770008160
  1. The MAP policy applies to all advertisements of U-tec products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage.
  2. The MAP policy is not applicable to: 1) Any in-store advertising that is displayed only in the store and not distributed to any customer(s) outside of their store. 2) Any email newsletters sent to your customer database.
  3. The inclusion in advertising of free or discounted products (whether made by U-tec or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
  4. If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
  5. MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. U-tec dealers and sales representatives remain free to sell these products at any price they choose.
  6. MAP does not establish maximum advertised prices. All dealers and sales representatives may offer U-tec products at any price in excess of the MAP.
  7. U-tec's MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
  8. Dealer agrees to hold all trademarks and copyrights of U-tec as the property of U-tec and use advertising materials provided by U-tec in an authorized manner only.
  9. Intentional or repeated failure to abide by this policy will result in termination of dealership or sales representatives. U-tec does not intend to do business with dealers or sales representatives who degrade the image of U-tec and its products. It is U-tec’s sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
  10. Negotiated Contracts: From time to time it may be explicitly approved by U-tec in writing to sell certain U-tec products at below MAP pricing. The discount amount and length of time will be determined at the time of this approved promotion by U-tec Group, Inc.
  11. U-tec may run a sale from time to time and in such case the MAP will be the same as the sale price on those particular items and on those particular dates. 
  12. Sales representatives or distribution partners of U-tec products will supply a copy of the U-tec MAP policy to any new or existing reseller to be filled out and acknowledged, which will bind the reseller to abide by the MAP and reseller requirements spelled out in this document.

U-tec reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. Policy modifications are at the sole discretion of U-tec.


MAP Agreement Confirmation

This MAP policy has been established by U-tec to help ensure the legacy of U-tec as a top producer of Ultraloq whole home smart lock system and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and sales representatives have the incentive to invest resources into services for U-tec customers. Please indicate your understanding of this policy and your willingness to abide by its terms and conditions by completing and submitting the form below.

Agreed to by: